Pinterest, contrary to the popular perception is not just a social media interaction tool. In fact, it has become a powerful marketing and branding platform.
In 2015, Pinterest has 151 million active users and predicts to have 329 million users by the year 2018. With the growing users, the social channel is trying to help the marketers market their ads better. The popular social media channel has introduced ad groups a month ago, to give the digital marketers more control over their marketing campaigns.
The ad groups enable the marketers to test variations of your advertisements and its content. They also help you to target your potential buyers better while allowing you to track your branding campaign’s performance which targets a wider audience.
What has changed?
Earlier the Pinterest ad campaigns had two elements
• The campaign
• Pins that are promoted.
Additionally, the company is adding the ad groups which will have three levels to its marketing plan
• The Campaign allows you to pick a campaign type which complies with your business objectives.
• An Ad group allows you to plan your campaign based on the budget, dates, location, etc.
• Promoted Pin is the category here you design your pin and create your pin’s destination by giving a landing page URL.
How does this benefit the Digital marketers?
The ad groups allow the marketers or the campaign managers to monitor the campaigns more effectively. Following are three most influential advantages that make Pinterest better than what it was earlier, for branding and marketing.
• The audience behavior is changing rapidly. While targeting a diverse group of audience, the ad groups allow multiple pins. This allows marketers to test the performance of the advertisements against the targets.
• The marketers can now a lot the budget easily to target the audience from a particular location, a particular product, etc. A lot budget to a specific target within a campaign while maintaining lifetime spending caps at the campaign level.
• The ad groups are familiar to that of the other campaigns. They are developed in the similar fashion to help marketers understand easily. An experienced digital marketer should not find it difficult to start a campaign after a few initial glitches.
In conclusion, The Pinterest’s new ad group is a great move towards the right direction. The social media platform has been attracting several active users consistently and the numbers are growing. This is the right time for the small and medium scale businesses to tap into video marketing. 2017 is the year, where you will have to pin the Pinterest into your digital marketing strategy.