Why Does Website Loading Speed Matters ?

written By benerg digital marketing agency | April 4, 2017
loading speed

Every telecom company and the broadband company out there are competing to be the fastest network available in the market. The reasons are simple. In this day and age, time saved is money made. Nobody wants to have slow networks. Likewise, nobody wants to click on the websites that take more than a few seconds to load.

Today’s consumer has easily more than one option to consider. If our aim is to stay relevant in the world of business, it is crucial for us to have a website which loads at lightning speed.

To begin with, the reason you are developing a website is to introduce your business to the high-intent buyer and engage him to convert into a lead.


The website speed is categorized into two types

– Document Complete speed is the time website takes to be interaction ready after the visitor clicks on the site through the search results.

– Fully rendered is the speed that a website takes for the user to completely see what is on the website.

Website Loading speed

How much does it matter?

Back in 2013, Google’s announced that optimizing website speed is one of the important factors that influence page ranks. 

For some reasons, Google is yet to reveal what is the speed within which the site should load once the visitor clicks the link. Despite the ambiguity on this factor, it is quite clear that Google expects you to have a website which consumes less time to load.

First of all, everyone loves fast loading websites because they create a great user experience.

A slow website will frustrate the high-intent buyer to no end. The option of abandoning your website is extremely high. The audience attention span is measured in seconds and each second is worth a billion. Read through this interesting observation made in 2012, where a second delay had expected to cost Amazon 1.6 billion in sales. 


Why does it matter?

The websites are expected to deliver. The time that requires performing is reducing. The entire web development team is walking on the thin rope to create the websites that communicate the business story, engage the user and register conversions.

The users who land on a slow loading website are likely to lose the trust on the business. This increases the bounce rates and reduces the conversion rates. A poor performing website will also impact the brand value. According to this scientific study, the average tolerance of a human being for retrieving the information is approximately 2 seconds.

The studies further reveal the following observations.

– According to the research by the Aberdeen Group, the page loading delayed by a second register 11% drop in page views.

– The same research reveals that the delay by a second decreases the conversions rate by 7%. The customer satisfaction is further reduced by 16%.

– 2 seconds is all a website has got to attract 47% of the consumer according to E-consultancy research. 

– The same survey reveals that 88% of the high-intent buyers are less likely to shop on a website that takes the time to load. Over one-third of the 88% will talk to their friends and relatives about their online shopping experience.

The above-mentioned statistics are sending out the message loud and clear. “FAST LOADING WEBSITES PERFORM BETTER”.

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